E-commerce · WooCommerce · SEO

Vidbud

A building materials store with 1,000+ products: a catalog with nested categories and filters, SEO optimisation and a checkout with delivery options.

Client
Building materials wholesaler, Lutsk / Volyn region, Ukraine
Role
WordPress / WooCommerce developer
Engagement
Fixed-price project
Year
2025
Vidbud — homepage, desktop
01 The challenge

The client came with a clear goal: a website that sells building materials.

The store needed a large catalog of more than 1,000 products where shoppers quickly find what they need and the pages show up well in search.

The solution

I built a WooCommerce store: a catalog with nested categories and filters and a checkout with delivery options. I also handled SEO optimisation and wrote the page texts.

02 What I did
  1. A catalog of 1,000+ products: nested categories: paints and varnishes, insulation, building mixes, wall materials, primers, fasteners, building chemicals, drywall systems.
  2. Filters: by brand, volume, weight and price, plus a choice of how many products to show per page.
  3. Product page: weight and volume variations, a sale price with a “Sale” label, comparison, a wishlist, contacts and wholesale price terms.
  4. Unit pricing: per m³, bag, litre.
  5. SEO optimisation: meta tags, clean URLs and SEO texts for category pages with H2 and H3 headings.
  6. Checkout: pickup in Lutsk, Nova Poshta, delivery within Lutsk and Volyn region; a “Request a call” form.
  7. Blog: news and promotions from manufacturers.
03 Results Catalog size
1,000+ Products in the catalog
  • Nested categories
  • Filters by brand, volume and weight
  • SEO texts on category pages
  • Unit pricing (m³, bag, litre)

The store runs with a catalog of 1,000+ products that shoppers can filter by brand, volume and weight, while search engines see a separate page with its own text for every category.

Stack
  • WordPress
  • WooCommerce
  • Elementor
  • SEO
04 Screens Desktop + mobile Swipe →
Vidbud catalog: the “Interior paints for walls and ceilings” category page with filters by price, brand, volume and weight and product cards
Catalog with filters by brand, volume and weight
Vidbud store categories: paints and varnishes, insulation and soundproofing, building mixes, wall materials, primers, fasteners, building chemicals and drywall systems
Building materials categories
Vidbud product page: weight variations, a sale label, Add to cart and Buy now buttons, comparison and wishlist
Product page with variations and a sale
SEO text on a Vidbud category page with H2 and H3 headings about choosing interior paints
SEO text on a category page
Vidbud checkout: billing details, a choice of delivery (pickup, Nova Poshta, address delivery) and the order summary
Checkout with a choice of delivery
Vidbud blog: articles about manufacturer promotions, facade preparation and aerated concrete blocks
Blog: news and promotions
Vidbud (vidbud.com.ua) — homepage on mobile
Homepage on mobile
Available for new projects

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