Corporate website
Roud-Bud
A cargo transport company website on a custom WordPress theme: ACF blocks and a request form with cargo-size sliders.
PageSpeed 97 / 99
- WordPress
- ACF Pro
// Speed & SEO
WordPress speed optimization: faster pages, fewer lost visitors
An audit and fixes that move Core Web Vitals into the green, clean up technical SEO and lighten the load on your server. Your design stays the same.
quote.summary
Speed · SEO
- Rate
- from $20/hour
- Timeline
- from 1 week
- First step
- Audit first
- Report
- Before / after
01
Causes
Why WordPress sites get slow
- Heavy images without compression or modern formats: the main cause of a slow first screen (LCP).
- Too many plugins and scripts some of them loading on every page.
- Heavy themes and page builders with lots of unused CSS and JavaScript.
- No caching or caching set up wrong.
- Slow server or database heavy queries, AJAX and REST calls on every page.
- Layout shifts while the page loads: the CLS problem.
02
What’s included
What’s included
-
Audit
PageSpeed, Core Web Vitals and server response on key pages, with fixes ranked by impact.
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Images
Compression, WebP/AVIF, correct sizes, lazy loading.
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Scripts and styles
Remove unused CSS/JS, defer non-critical scripts, fix render blocking.
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Caching
Page, browser and object cache tuned to your hosting.
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Server load
Find and cut heavy queries, AJAX and REST calls.
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Layout stability
Pages stop jumping while they load.
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Technical SEO
Titles, meta tags, canonicals, redirects, sitemap, schema.
-
Before/after report
PageSpeed results before and after, and a list of changes.
03
Results from practice
- Best Practices
- 100
- SEO
- 100
Lighthouse, Roud-Bud homepage: the site was built from scratch on a custom theme, no page builder. Lab data.
04
Process
How it works
Audit first, then a fixed price for the fixes.
-
Audit
I check key pages and show what slows the site and what will give the biggest gain. The audit is free.
-
Fixed price
After the audit you get a fixed price for the fixes, calculated from $20/hour.
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Fixes on a copy
I work on a staging or backup copy, then move changes to the live site.
-
Report
Before/after PageSpeed, a list of changes and tips to keep the site fast.
05
Access
What I need
Admin access to WordPress and to hosting (or cPanel). Access is delegated, and you can revoke it at any time.
06
Terms
Clear terms
- Payment 50% upfront, 50% after the report.
- 12-month warranty on my code changes, 30 days of free fixes after delivery.
- Not included copywriting, link building, full SEO campaigns, design changes.
07
Work
Speed and SEOin practice
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-
E-commerce
Pizza & Sushi Delivery Store in Lutsk
A delivery site built from scratch: Poster and bonuses, SMS login, a zone map, Telegram for staff.
PageSpeed 93 / 98
- WooCommerce
- Telegram bot
- REST API
08
FAQ
Questions about
speed optimization
How much does WordPress speed optimization cost?
My rate starts from $20/hour. The total depends on the state of the site: theme, plugins, hosting and how much custom code is involved. After a short audit I give you a fixed price for the fixes, so you know the full cost before any work begins.
Will my site look different?
No. Speed optimization changes how the site loads, not how it looks. I work on images, scripts, caching and server queries, and I compare key pages before and after to make sure layouts, forms and checkout behave exactly as they did.
What PageSpeed score can I expect?
It depends on your theme, plugins and hosting. My own sites usually score 90+, and for your site I’ll name a realistic target after the audit. I won’t promise 100, because nobody can honestly guarantee it on a real site with real third-party scripts.
How long does it take?
Usually from 1 week, depending on how complex the site is and how much needs fixing. The audit comes first and takes a day or two. The exact timeline is part of the fixed price, so you know when to expect the before/after report.
Do you work with Elementor and other page builders?
Yes. Sites built with page builders can be made noticeably faster too, although a custom theme gives more room. I’ll tell you honestly in the audit how far your current setup can go and whether a rebuild of key templates would pay off.
Do I need to change hosting?
Not always. I start with everything that depends on the site itself. If the hosting really is the bottleneck, I’ll say so in the audit and suggest options, so you decide with the numbers in front of you rather than on a guess.
Is technical SEO the same as SEO promotion?
No. I fix the technical base: speed, structure, meta tags, schema and the sitemap. Writing content and building links are separate work. A clean technical base makes that work more effective, because Google can crawl and understand the site.
Is it safe for my live site?
Yes. I take a full backup and work on a staging or backup copy first. Changes go to the live site only after they’re tested, and if anything unexpected happens, the backup lets us roll back in minutes rather than hours.
09
Contact
Available for new projects
Tell me about
Tell me about
your site
A few lines are enough. I’ll come back with questions or a time for a call.
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10
About this service
WordPress and WooCommerce speed optimization
A slow site loses visitors before they see your offer: on mobile, people rarely wait more than a few seconds. Google also takes speed into account through Core Web Vitals. Speed optimization isn't a single plugin setting but a set of changes: images, scripts, caching, server queries and the database.
It starts with an audit
First I check key pages and show what exactly slows the site and which fixes will make the biggest difference. Then you get a fixed price. Work happens on a copy of the site, and the live site changes only after testing.
Core Web Vitals in plain words
LCP shows how fast the main element of a page appears, INP how quickly the site responds to a click, and CLS whether the page jumps while it loads. All three affect user experience and rankings in Google.
What you get
- A list of problems, ranked by impact
- Fixes without design changes
- A before/after PageSpeed report
- Tips to keep the site fast
My rate starts from $20/hour, and my own sites usually score 90+ on PageSpeed.